Safety and privacy

AnimalWorld Kids is made for children, so safety comes first in every decision we make. Here is what that means in practice, in plain words.

Children do not need an account

Everything on the site works without signing up: the animal pages, the sounds, the games and My Zoo. My Zoo keeps the child's points and favourite animals in the browser of the device they use, and nothing about it is sent to us.

Only adults can create an account. A parent account lets you save your children's progress on several devices. For each child it keeps only a nickname, a picture chosen from our animal avatars, and game progress: no real name, no date of birth and no photo.

No way to talk to strangers

There are no chats, no comments, no messages between visitors and no public profiles anywhere on the site. Children cannot post anything, and nobody can contact them through AnimalWorld Kids.

Child-safe advertising

The site is paid for by advertisements from Google AdSense. Every ad request tells Google that the visitor is a child, which turns off ads based on a person's interests or past activity. Ads are always marked with the word "Advertisement", never cover the page, never appear as pop-ups, and are kept away from games, quizzes and the sound buttons so that small fingers do not tap them by accident.

Videos checked by a grown-up

Every video comes from a trusted channel such as National Geographic or BBC Earth and is watched by a member of our team before it is published. Wild animals hunt and are hunted, so we leave out videos that could upset young children. Videos play in YouTube's privacy-enhanced mode: YouTube receives nothing until a child taps play, and at the end it only suggests videos from the same channel.

Links that leave the site

Links to sources and other websites open in a new tab. They are marked with a small arrow so children and adults can see they lead elsewhere.

Very little data, kept safe

We collect only what the site needs to work. We do not use tracking cookies, and our visitor statistics count pages, not people. Passwords are stored as a one-way code that nobody can read, and team accounts must use two-step sign-in. Parents can download all their data or delete their account at any time, and deleting it removes every child profile straight away.

The details are in our privacy policy and our children's privacy notice.

Tips for families

• Explore together the first few times, and talk about the animals you meet.
• Use the "Read it to me" button with children who are learning to read.
• Agree on screen time together. Animal pages and games make a nice short break, and a walk to see real animals is even better.
• If anything on the site worries you, please tell us straight away.